Abi is a dual-wielding creative who loves to infuse craft into engaging brand experiences. With over 15 years of experience as a writer, art director (and gamer) she navigates these spaces seamlessly to extract insights that bring out the best in brands.

She kickstarted her career by bagging a bronze in the Cannes Young Lions Design Competition. Since then her body of work has been recognized in Cannes Lions, New York Festival, One Show, Clio, Spikes Asia, & AdFest. 

Off the clock, she splits her time between the ceramic kiln and a pizza oven.