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Experience

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Associate Creative Director
Publicis Groupe
2023 - 2025

Led the Suntory - Ribena pitch win
Produced consistent growth in Pantene, Head & Shoulders, Rejoice, Downy and other P&G brands across region

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Creative & Founder
Octopus & Whale
2019 - 2022

Co-founded start up agency Octopus & Whale
Acquired the Belo Essentials business
as well as key pitches for Bonchon Philippines, Nestle Philippines, NutriAsia, and the Ad Standards Council

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Creative Director
NuWorks Interactive Labs, Inc.
2017 - 2019

Won the account as well as creative recognitions for Belo Essentials. Won key pitches for Unilever (Creamsilk) and total digital suite of San Miguel Beer. Produced consistent growth in agency brands such as Purina, Jollibee International, Belo Essentials & Ayala Land.

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Associate Creative Director
TBWA\Santiago Mangada Puno
2014-2017
Art Director & Writer TBWA\Santiago Mangada Puno
2012 - 2014

Led key pitch wins, Smart Communications and Oishi.
Handling KFC, Shu Uemura, Visa, Ayala Malls, Ayala Land,
Smart Communications, Oishi, Del Monte Philippines, KFC & TokyoTokyo)

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Visualizer, Writer
Publicis Manila
2008 - 2011

Grew Nescafé, Milo, Nestlé Yogurt, Nestlé Wellness, and the Nestlé Milk portfolio as Art Director and Copywriter

Senior Creative
TBWA Singapore 
2025 - present

Won creative and effectiveness awards for the Health Promotion Board
Created campaigns for Health Promotion Board, Disney+, Singapore Airlines, National Arts Council, Marina Bay Sands

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RECOGNITION

2026

  • Spikes Asia Awards: Shortlist - Health & Wellness: Awareness & Advocacy

  • Marketing Interactive Markies Awards Gold Most Effective Omni Channel

  • Marketing Interactive Markies Awards Most Effective OOH

 

2025

  • Gong Awards: Bronze - Best use of Integrated Print & Publishing-led Campaign

  • Gong Awards: Bronze - Physical Craft: Art Direction

 

2024

  • Silver Design Lotus: Product Design: Innovative & Sustainable Design

  • Gold Design Lotus: Exhibitions, Events, & Public Environment

  • Silver Outdoor Lotus: Street Signs & Street Furniture

 

2023

  • Webby People's Choice Award

  • Kidlat Bronze Craft Digital: Best illustration

  • Kidlat Bronze Experience Innovation

  • Kidlat Silver Engagement Creative data

 

2022

  • Boomerang Best of Show

  • Gold Boomerang for Innovation

  • Advertiser of the year

  • 4A's Independent Agency of the year best industry leadership and community service

 

2018

  • Adfest Bronze

  • Adfest Effective Lotus

 

2016

  • Cannes Lions Outdoor Bronze "Countless Colors" Issued by Cannes Lions

  • Boomerang Awards Bronze

  • Kidlat Awards Craft Best Art Direction Gold

  • Kidlat Awards Craft Best Photography Gold

  • Kidlat Awards Main Product Category Bronze

  • Spikes Asia Bronze

  • Adobo Creative Rankings #2 Young Creative

  • Adobo Creative Rankings #3 Copywriter

 

2014

  • Adfest Design Bronze

  • Design Lotus Silver

  • Kidlat Awards Art Direction Silver

  • Kidlat Awards Design Gold

  • Kidlat Awards Print and Outdoor Craft Silver

  • New York Festival Direct, Corporate Image Third Prize

  • New York Festival Direct, Use of Medium Second Prize

  • One Show Design: Public Service Collateral Design Merit Award

  • Adobo Design Awards Film Craft

 

2013

  • Cannes Lions Design Bronze "Koi Feed Mailer"

  • London International Awards Design Silver

  • Adobo Design Awards Packaging & Design Bronze

  • Spikes Asia Design Bronze

 

2012

Cannes Young Lions Design Competition Bronze “Opportunity Knocks"

  • Young Kidlat Design 1st Place “Called to Rescue",

  • Philippine Representative to 2012 Cannes Young Lions

  • TBWA/SMP Rookie of the Year

abi.capa@gmail.com

you got this deep might as well get in touch

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