Who says beauty is just for women? Certainly not Belo Essentials, who demonstrates in this video the flawless coverage of its new BB Body spray - applied on a gay dancer.
To demonstrate the concealing power of Belo BB Body Spray, we applied the product on our unlikely test subject, and flaunted it in a product dance demo video.
Not only did the brand discover an outspoken community – it found ambassadors who came out of hiding to enthusiastically rave about the product and spread its message. It got 32,701,012 in total impressions, 6,557,554 in a total post engagement, 113% increase in retail sales and a whopping 400% increase in e-commerce sales, all with ZERO ATL support.
We shifted our focus on a hugely untapped market, the bisexuals, gay and transgendered individuals — as beauty is quickly becoming gender neutral, it’s about time for beauty products to follow suit.
Adfest Effective Lotus
Festival Of Media Awards Best Use of Influencer
Boomerang Awards Bronze in Effectiveness (Engagement)
IS GENDERLESS
FLAWLESS
