


Nuvali, a sustainable community, is dedicated to creating living spaces that harmonize with the earth. One of its key features is a man-made lake, home to thousands of vibrant koi fish. To truly appreciate what Nuvali offers, a visit is essential to experience its distinct environment.
In a true ecosystem, everything has a purpose, and nothing goes to waste. Embracing this philosophy, we invited people to Nuvali with a unique twist—our invitations were transformed into fish feed. Crafted from natural ingredients and printed with edible ink, each invitation was designed to resemble a specific koi variety, allowing visitors to learn about the diverse species as they fed the fish with our mailers.
These mailers not only increased foot traffic to Nuvali but also brought joy to the koi, all while generating zero waste. The result? Thousands of happy fish and a thriving community.

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Cannes Lions Design Bronze
London International Awards Design Silver
Spikes Asia Design Bronze
Adfest Design Bronze
Design Lotus Silver
Kidlat Awards Art Direction Silver
Kidlat Awards Design Gold
Kidlat Awards Print and Outdoor Craft Silver
New York Festival Direct, Corporate Image Third Prize
New York Festival Direct, Use of Medium Second Prize
One Show Design: Public Service Collateral Design Merit Award