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Sometimes, Less is More
...than 300% Brand Growth

A study on minimalist advertising and how it took 
a lone message to capture the attention
of beauty influencers to buy into this simple pimple solution. 

Category

Print, Online

Client

Belo Essentials

Year

2020

PUNCTUATING A PIMPLE

"Tudukan" means "to dot" but at the same time, "to end" a pimple, stopping it at its tracks.
Belo AcnePro Pimple Gel strips out virtually all the visual noise that appears in many ads and focus on a lone visual message.  

Getting this message across meant growing product sales three times over.

pimp.png

TBWA\ Santiago Mangada Puno’s Young Talent In Cannes

Abi Capa and Nolan Fabular brought home the bacon in the local Kidlat 2012 Awards

Nuvali Bags Bronze for Greener Campaign

A Bronze trophy was awarded to NUVALI’s Koi Fish Feed Invite for successfully carrying out design and environment responsibility all in one. 

Agency Dares to Show Ugly Truth Behind Beauty Campaigns

Belo does it again, revealing an “ugly truth” that other beauty brands do not dare to talk about.

NuWorks brings home
Philippines' only gold
in Festival of Media Awards APAC for Belo

NuWorks won gold for the Philippines in the recently concluded 2018 Festival of Media Awards APAC held in Singapore

PRESS

All Projects

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